Hyasoft Hyasoft


Hyasoft™ - Instant Moisture Boost

A non-sticky, fast-absorbing clear gel with vitamin B5 and hyaluronic acid that banishes dull, dry complexions with an instant moisture boost. Leaves your skin looking and feeling smooth, springy and bright.

The good old British weather. It can feel like the hokey cokey for your skin. First it battles wind, then rain, then heating, then air conditioning. No wonder it can end up looking tired and grey and a bit sorry for itself.

Help is at hand. Hit back against dull, dry skin with Hyasoft®, a fast-absorbing oil-free moisturiser. It’s a blend of multi-molecular hyaluronic acid and panthenol (vitamin B5) that locks in moisture to give you that ‘I’ve just-had-ten-hours-sleep’ look. (Even if you haven't.)

Hyaluronic acid is a beauty superstar as it can hold 1000 times its own weight in moisture, so it’s perfect for dry, dehydrated and even sensitive skin. What’s more, Hyasoft contains different types of hyaluronic acid so it can lock in moisture at different layers of your skin: at the surface to get rid of dullness and deep down to restore your skin’s plumpness. Just be prepared for lots of ‘have you been away?’ comments.

Perfect for

Hyasoft is a great face moisturiser for all skin types and all ages. But it’s especially good for thirsty skin, sensitive skin, tired skin, out-very-late skin, and dull skin that needs a bit of ‘pick me upping’.

How to use

Hyasoft is a silky, clear gel that’s easy to apply and sinks into your skin superfast, so you can apply makeup straight away. Simply apply a 10p sized amount to a clean face, neck and upper chest, then gently sweep over the skin avoiding your delicate eye area. Use Hyasoft to your heart’s content on its own or under your usual day or night creams. We also recommend using a sunscreen afterwards to keep any pesky sun-related wrinkles at bay. But you all already know that.

Active Ingredients

Multi-moleculer Hyaluronic Acid, Panthenol (Vitamin B5)

Formula Facts

No Parabens, No Sulphates, No Alcohol, No Phthalates, No Mineral Oil, Vegetarian-friendly, Vegan-friendly and Non-comedogenic (won’t clog pores!)

Green Facts

Against animal testing, Against plastic microbeads and Carton: Recyclable & sustainable paper

Natural Facts

Bio-produced Hyaluronic Acid

You'll love Hyasoft if you like

Indeed Labs Hydraluron™ Moisture Boosting Facial Serum

Or similar products like

Clinique Moisture Surge Extended Thirst Relief
Skinceuticals Hydrating B5 gel

Take a look at the HERO sidekick who helped us create this product... meet Karla

Name: Karla Bennett
Age: 26

Skin concerns:
  • Dryness
  • Early Fine Lines

At 26, I love makeup. You name it, I’ve tried it. But when you have dry, flakey and generally quite irritated skin, even the most expensive foundation leaves me looking more flawed than flawless! Dry skin has been an issue I have dealt with for years, from eczema to general dryness.

I often get tight, dry skin around my mouth and no matter what lotions, potions and creams I use, nothing seems to work, until THE HERO PROJECT... I had never heard of hyaluronic acid or the amazing hydration effects it can have on the skin before.

However, THE HERO PROJECT really listened to what I wanted and created the fabulous Hyasoft and I wouldn’t be without it. It leaves my skin looking plumped and moisturised, perfect for reducing those early fine lines I have! Good bye dry patches, hello enviable skin!

Already using Hyasoft? Tell us about it.

Yes, you can. Remember to avoid your delicate eye area just to be on the safe side.
Hyasoft is fast absorbing so it works perfectly under makeup.
Hyaluronic acid and vitamin B5 (panthenol).
Yes, Hyasoft is suitable for all skin types, and both men and women.

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Facelift in a tube!


This feels likes facelift in a tube. A little goes a long way and my skin feels lifted and soft. I think it works really well as a serum under normal moisturiser.

love the texture


The product was easy to encorporate in to my routine, worked well under make up and seemed to make it last longer too! I put the hyasoft on one side of my face and left the other side without before I put my make up on - I couldn't feel a difference and I wasn't sure what it was doing for my skin. But when I looked in the mirror a few hours later my make up seemed to look a lot fresher on the side with the product on! My skin is very dry and for me it wasn't enough on its own but it worked well with oils, serums and moisturisers that I use and didn't roll off. I think if anyone has oily/combination skin they will love the texture and will benefit from the hydration boost.

Very impressed


I love how the Hyasoft is instantly absorbed into my skin. Initially it felt a bit sticky and I was worried it would leave my skin feeling tacky. It left my skin so soft to touch and I have noticed how hydrated my skin is. No flaky bits!! I'm very impressed with it and it lives up to its description. I will definitely be buying some when this tube is finished.

dry skin has gone!


I love how easily it applies to the skin. Makes the skin feel fresh. Love this! I had really dry, itchy skin before I used Hyasoft. Since I started using this product, my skin feels smoother, fresher, and the dry skin as gone! Will definitely be buying this from now on

Enjoyed using it


Really not greasy which I love! Feels like it creates a nice base for foundation under my moisturiser. If I wear it over night I wake up with lovely smooth skin without feeling oily. Overall I enjoyed it but sadly don't think it's quite hydrating enough to use by itself which is a shame!

Makeup goes on so much easier


This provides moisture to my combination skin but does not make my oily t zone more oily. I do not have any dry skin or flaky patches which I do have normally. Makes makeup application so much easier and makes my makeup stay on all day. I do not need my makeup primer or any face powder to touch up during the day.

Love it!

Pinot You Want To

I love love LOVE Hyasoft! Before using it my skin was dry and I wasn't comfortable in my own skin! Now I feel so silky smooth, my make up looks better and I love how Hyasoft feels when I apply it! I will definitely buy it again!

Liked it

Katie F

I liked consistency, and the fact it didn't smell strongly of anything :) Whilst I sound disappointed, I'm not, that little extra layer of moisture is good. Thanks for the wee sample of the drops as well, not tried them yet but will do!

Super hydrating


When you're having a bad skin day apply this under your usual moisturiser for butter soft skin and a great base for adding makeup or just go bare with healthy and radiant looking skin.



This was the stand out product for me this month. I have dry, flakey skin on my face at certain times of the month but I didn't get any after using this each night! Definitely on the must buy list!!

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