Hyasoft Hyasoft


Hyasoft™ - Instant Moisture Boost

A non-sticky, fast-absorbing clear gel with vitamin B5 and hyaluronic acid that banishes dull, dry complexions with an instant moisture boost. Leaves your skin looking and feeling smooth, springy and bright.

The good old British weather. It can feel like the hokey cokey for your skin. First it battles wind, then rain, then heating, then air conditioning. No wonder it can end up looking tired and grey and a bit sorry for itself.

Help is at hand. Hit back against dull, dry skin with Hyasoft®, a fast-absorbing oil-free moisturiser. It’s a blend of multi-molecular hyaluronic acid and panthenol (vitamin B5) that locks in moisture to give you that ‘I’ve just-had-ten-hours-sleep’ look. (Even if you haven't.)

Hyaluronic acid is a beauty superstar as it can hold 1000 times its own weight in moisture, so it’s perfect for dry, dehydrated and even sensitive skin. What’s more, Hyasoft contains different types of hyaluronic acid so it can lock in moisture at different layers of your skin: at the surface to get rid of dullness and deep down to restore your skin’s plumpness. Just be prepared for lots of ‘have you been away?’ comments.

Perfect for

Hyasoft is a great face moisturiser for all skin types and all ages. But it’s especially good for thirsty skin, sensitive skin, tired skin, out-very-late skin, and dull skin that needs a bit of ‘pick me upping’.

How to use

Hyasoft is a silky, clear gel that’s easy to apply and sinks into your skin superfast, so you can apply makeup straight away. Simply apply a 10p sized amount to a clean face, neck and upper chest, then gently sweep over the skin avoiding your delicate eye area. Use Hyasoft to your heart’s content on its own or under your usual day or night creams. We also recommend using a sunscreen afterwards to keep any pesky sun-related wrinkles at bay. But you all already know that.

Active Ingredients

Multi-moleculer Hyaluronic Acid, Panthenol (Vitamin B5)

Formula Facts

No Parabens, No Sulphates, No Alcohol, No Phthalates, No Mineral Oil, Vegetarian-friendly, Vegan-friendly and Non-comedogenic (won’t clog pores!)

Green Facts

Against animal testing, Against plastic microbeads and Carton: Recyclable & sustainable paper

Natural Facts

Bio-produced Hyaluronic Acid

You'll love Hyasoft if you like

Indeed Labs Hydraluron™ Moisture Boosting Facial Serum

Or similar products like

Clinique Moisture Surge Extended Thirst Relief
Skinceuticals Hydrating B5 gel

Take a look at the HERO sidekick who helped us create this product... meet Karla

Name: Karla Bennett
Age: 26

Skin concerns:
  • Dryness
  • Early Fine Lines

At 26, I love makeup. You name it, I’ve tried it. But when you have dry, flakey and generally quite irritated skin, even the most expensive foundation leaves me looking more flawed than flawless! Dry skin has been an issue I have dealt with for years, from eczema to general dryness.

I often get tight, dry skin around my mouth and no matter what lotions, potions and creams I use, nothing seems to work, until THE HERO PROJECT... I had never heard of hyaluronic acid or the amazing hydration effects it can have on the skin before.

However, THE HERO PROJECT really listened to what I wanted and created the fabulous Hyasoft and I wouldn’t be without it. It leaves my skin looking plumped and moisturised, perfect for reducing those early fine lines I have! Good bye dry patches, hello enviable skin!

Already using Hyasoft? Tell us about it.

Yes, you can. Remember to avoid your delicate eye area just to be on the safe side.
Hyasoft is fast absorbing so it works perfectly under makeup.
Hyaluronic acid and vitamin B5 (panthenol).
Yes, Hyasoft is suitable for all skin types, and both men and women.

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Great for sensitive skin


I've never been a fan of gel moisturisers as I've often found them drying, but hyasoft has really changed my mind. It leaves your skin feeling hydrated and soft, but not sticky or blocked which other heavy moisturisers can do. My boyfriend has also been using this - he has sensitive skin that is prone to eczema and flakiness, and it's worked wonders. This is also a great product if you have problem skin, the light gel formula won't block your pores but will still prevent dry, dull skin.

Perfect for those dry skin


This product does exactly as promises. I had a bad reaction to another product that completely dried my skin out. This healed my skin perfectly in a couple of days.



Good to use under your moisturiser to create a plumping effect. Don't use round the eyes for this reason but ironed out my annoying forehead wrinkle very well. A little goes a really long way.

Great moisture boost


Instant hydration. I used this at various times of the day whenever my skin felt dry. Central heating and the effects of winter has really dried my skin out and this helped greatly. Good to use just before applying foundation, makes the perfect base. Packaging is nice and fresh and bottle good for easy application. Would definitely recommend this to family and friends.

Clear liquid


This moisture boost is good. It's clear and goes on smoothly and you quickly forget you've added another product to your face under your moisturiser. My skin has been smoother and more clear since using. It's quietly confident.

Inatant moisture


This product does exactly what it says on the tin, my skin is soft and plump after using. Love it.

Instantly hydrates


Melts into skin instantly and hydrates very well.

Skin felt amazing


Really liked this almost gel like hyaluronic acid moisture boost, applied before my usual night moisturiser, my skin felt amazing the next day.



This lightweight clear gel moisturiser is fantastic. Arriving in a sleek minimalistic box that opens to reveal a tube of B5 and hyaluronic acid packed goodness for your skin. The gel rapidly absorbed and leaves the skin feeling soft, plump and smooth. Fine lines and wrinkles on both myself and my husband appear less noticeable and skin feels boosted with moisture. It dries to a Matt finish so is suitable for male or female use. I tried it on its own and under my usual moisturiser, which it proved great on its own but fab under my moisturiser and my skin feels smooth and plumped. It dries to a velvety feeling finish and is a definite hero go to product for both myself and my husband. I have been recommending it to anyone that will listen and advising that they all buy and try it as it has proved a great success in my house. This keeps getting better and better leaving my skin feeling velvety smooth. Will definitely be using this little powerhouse in the future. Love Love Love this.



I must admit that I was a bit sceptical about a gel-formulation serum, but always happy to be proved wrong! This is a light, easily-absorbed and non-sticky serum which it is a pleasure to use. Off to order one of these; most definitely a keeper.

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