Hyasoft Hyasoft


Hyasoft™ - Instant Moisture Boost

A non-sticky, fast-absorbing clear gel with vitamin B5 and hyaluronic acid that banishes dull, dry complexions with an instant moisture boost. Leaves your skin looking and feeling smooth, springy and bright.

The good old British weather. It can feel like the hokey cokey for your skin. First it battles wind, then rain, then heating, then air conditioning. No wonder it can end up looking tired and grey and a bit sorry for itself.

Help is at hand. Hit back against dull, dry skin with Hyasoft®, a fast-absorbing oil-free moisturiser. It’s a blend of multi-molecular hyaluronic acid and panthenol (vitamin B5) that locks in moisture to give you that ‘I’ve just-had-ten-hours-sleep’ look. (Even if you haven't.)

Hyaluronic acid is a beauty superstar as it can hold 1000 times its own weight in moisture, so it’s perfect for dry, dehydrated and even sensitive skin. What’s more, Hyasoft contains different types of hyaluronic acid so it can lock in moisture at different layers of your skin: at the surface to get rid of dullness and deep down to restore your skin’s plumpness. Just be prepared for lots of ‘have you been away?’ comments.

Perfect for

Hyasoft is a great face moisturiser for all skin types and all ages. But it’s especially good for thirsty skin, sensitive skin, tired skin, out-very-late skin, and dull skin that needs a bit of ‘pick me upping’.

How to use

Hyasoft is a silky, clear gel that’s easy to apply and sinks into your skin superfast, so you can apply makeup straight away. Simply apply a 10p sized amount to a clean face, neck and upper chest, then gently sweep over the skin avoiding your delicate eye area. Use Hyasoft to your heart’s content on its own or under your usual day or night creams. We also recommend using a sunscreen afterwards to keep any pesky sun-related wrinkles at bay. But you all already know that.

Active Ingredients

Multi-moleculer Hyaluronic Acid, Panthenol (Vitamin B5)

Formula Facts

No Parabens, No Sulphates, No Alcohol, No Phthalates, No Mineral Oil, Vegetarian-friendly, Vegan-friendly and Non-comedogenic (won’t clog pores!)

Green Facts

Against animal testing, Against plastic microbeads and Carton: Recyclable & sustainable paper

Natural Facts

Bio-produced Hyaluronic Acid

You'll love Hyasoft if you like

Indeed Labs Hydraluron™ Moisture Boosting Facial Serum

Or similar products like

Clinique Moisture Surge Extended Thirst Relief
Skinceuticals Hydrating B5 gel

Take a look at the HERO sidekick who helped us create this product... meet Karla

Name: Karla Bennett
Age: 26

Skin concerns:
  • Dryness
  • Early Fine Lines

At 26, I love makeup. You name it, I’ve tried it. But when you have dry, flakey and generally quite irritated skin, even the most expensive foundation leaves me looking more flawed than flawless! Dry skin has been an issue I have dealt with for years, from eczema to general dryness.

I often get tight, dry skin around my mouth and no matter what lotions, potions and creams I use, nothing seems to work, until THE HERO PROJECT... I had never heard of hyaluronic acid or the amazing hydration effects it can have on the skin before.

However, THE HERO PROJECT really listened to what I wanted and created the fabulous Hyasoft and I wouldn’t be without it. It leaves my skin looking plumped and moisturised, perfect for reducing those early fine lines I have! Good bye dry patches, hello enviable skin!

Already using Hyasoft? Tell us about it.

Yes, you can. Remember to avoid your delicate eye area just to be on the safe side.
Hyasoft is fast absorbing so it works perfectly under makeup.
Hyaluronic acid and vitamin B5 (panthenol).
Yes, Hyasoft is suitable for all skin types, and both men and women.

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Smooth skin


I really liked this product. It made my skin feel very smooth. It was good base for make up. It's a pleasure to use.

Not bad at all


This is a pleasant to use product from a brand I've never heard of before, I have high hopes for it, and hope it catches on because it is very nice so far, too soon to tell long term results.

Light and versatile


The best part about this product is that it has many uses: serum, primer, light moisture, moisture booster.

Instant moisture boost


I loved this product and a little went a long way. I should imagine it works well on all types of skin. I would recommend it.



The packaging is fresh and authentic. It simply says clean and beautiful. The company must have been going for the 'easy-to-use' while still being stylish impression; if so, they nailed it. The product itself is a thin clear gel, which I must add with haste, use very very sparingly! The instructions say a coin amount should be used on the face and neck, but even a blob the size of a five pence piece would leave you with excess unabsorbed fluid on your face. It is light and leaves no residue when used in the right amount, without drying the skin. It's great under makeup and has a mattifying effect even in areas of the face that are prone to problems. I have used this both in the day and at night and have been impressed by the hydrating effect it has, without making my skin feel oily. I am not at all a fan of gels and will just about use a serum, but I can't say I dislike this product or that it didn't do me any favours. It will be great in the summer to help cool off but during the winter, creams or milks just feel warmer.

Skin softening


I've used both hyaluronic acid and vitamin B5 (panthenol) based products before, but never the combination in the same product. This clear, lightweight gel absorbs almost instantly, leaving my skin soft, smooth, and plumped up. It won't be enough moisture on its own, but would work really well underneath a heavier moisturiser or as a pre-serum booster. Remember: hyaluronic acid is a humectant, which means it's really good at holding on to water, thus moisturising your skin. Panthenol acts in a similar manner, with the added benefit of helping other ingredients absorb more easily into your skin. Ingredients-wise, this is very similar to the Skinceuticals Hydrating B5 serum, which retails for over twice the price for the same amount.



This product took me by surprise; the liquid was very watery and it took a little while to get used to the amount I should be using, but once I got used to it's consistency I was pleased with how it performed.

Plumper skin


Nice product used under my normal moisturiser and skin looked plumper.

It's amazing!


I absolutely love this product. It's amazing!! I use it over my moisturiser when my skin needs a bit of extra moisture, as an eye gel and throughout the day on my frown lines, it really helps plump the skin back up. I wouldn't be without this. ❤

A drink for your skin


I didn't realise how very dry my skin was until I used this it literally disappears straight into your skin it feels slightly sticky for a few seconds but then absorbs straight in.

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